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Summary
The Business Development Manager will run LinkedIn and email campaigns for clients and for Koncept Offshore's own business development, build and maintain high-quality prospect databases, and make sure every lead is captured and managed correctly in Zoho CRM. The role also acts as the link between client business needs and the development team for Zoho CRM improvements.
Key Responsibilities
LinkedIn Campaign Management
- Set up, target and optimise LinkedIn ad campaigns for clients through LinkedIn Campaign Manager.
- Define the right professional audience for each campaign based on the client's goals.
- Monitor campaign performance and optimise targeting, content and budget to improve results.
Email Campaign Management
- Plan, configure, test and launch email campaigns for clients, including recruitment campaigns aimed at healthcare professionals such as nurses and doctors.
- Run B2B email outreach to prospective clients for Koncept Offshore's own business development.
- Track opens, replies and engagement, and refine messaging and follow-up sequences accordingly.
Database Development and Quality
- Build and enrich client databases and prospect lists for outreach.
- Keep records consistent, accurate and complete.
- Prepare audience segments for each campaign.
Zoho CRM Optimisation and Development Coordination
- Act as the link between client business needs and the development team.
- Translate client requirements into Zoho CRM changes.
- Track issues, and test fixes before they are signed off.
Lead Flow and Integration
- Ensure leads from LinkedIn, client websites and email are captured correctly in Zoho CRM.
- Monitor lead flow and resolve gaps or errors in lead capture and assignment.
Tools and Platforms
- LinkedIn Ads (Campaign Manager)
- Zoho CRM
- Email marketing platform
Requirements
Market Experience (by position)
- Canada shift: Prior experience working with US and Canadian markets.
- UK shift: Prior experience working with UK-based clients and campaigns.
Core Skills (both positions)
- Hands-on experience running LinkedIn ad campaigns and email outreach campaigns.
- Strong B2B prospecting and engagement skills, including writing outreach messages and follow-up sequences.
- Working knowledge of Zoho CRM or a similar CRM, including lead management and data hygiene.
- Experience building, cleaning and segmenting prospect databases.
- Ability to translate business requirements into clear tasks for a development team.
- Excellent written and verbal English communication for international clients.
- Willingness to work in the assigned Canada or UK shift.