Marketing Operations & Communications Lead

•  CRM management: own marketing data in the CRM, keeping the database clean, segmented, accurate and compliant.
•  Email marketing: write, build and send email broadcasts, newsletters and campaigns to customers and prospects across our target sectors.
•  Marketing automation: design and run automated nurture sequences, lead scoring and lead routing to the NBD, Tenders and Account Management teams.
•  Lead attribution: set up tracking so every enquiry is attributed to its source, from website forms through to closed business.
•  Reporting: produce monthly dashboards on leads, conversions, campaign performance and marketing's contribution to pipeline for the Marketing Manager and Sales & Marketing Director.
•  Portals and integrations: manage integrations between the website, CRM, customer portals and other systems so data flows reliably.
•  Sales alignment: agree lead definitions and hand-off processes with the NBD, Tenders and Account Management teams, and make sure follow-up happens.
•  Sales support: support the NBD, Tenders and Account Management teams day to day with tender and proposal copy, customer emails and announcements, and campaign and engagement data on their target accounts.
•  PR: draft and issue press releases, maintain the media list, and build relationships with trade media.
•  Events: support events such as open days, hub visits and trade shows, including invitations, registrations, supplier coordination and follow-up.
•  Content creation: write articles, case studies, newsletters and other content alongside the Digital Marketing & Content Lead, to the social and content calendar.
•  Project management: run the marketing tracker, prioritise design and content requests, brief and chase work across the team and suppliers, manage approvals, and keep deadlines on track.
•  Claims register: maintain the claims register so only approved facts, figures and claims are used, working with the function heads who own each claim.
•  Process and tools: document marketing processes, manage the marketing tech stack and automate repetitive work.
•  Compliance: make sure all data and email activity meets UK/EU GDPR, PECR and other applicable data-protection requirements.

Key responsibilities

•  CRM management: own marketing data in the CRM, keeping the database clean, segmented, accurate and compliant.
•  Email marketing: write, build and send email broadcasts, newsletters and campaigns to customers and prospects across our target sectors.
•  Marketing automation: design and run automated nurture sequences, lead scoring and lead routing to the NBD, Tenders and Account Management teams.
•  Lead attribution: set up tracking so every enquiry is attributed to its source, from website forms through to closed business.
•  Reporting: produce monthly dashboards on leads, conversions, campaign performance and marketing's contribution to pipeline for the Marketing Manager and Sales & Marketing Director.
•  Portals and integrations: manage integrations between the website, CRM, customer portals and other systems so data flows reliably.
•  Sales alignment: agree lead definitions and hand-off processes with the NBD, Tenders and Account Management teams, and make sure follow-up happens.
•  Sales support: support the NBD, Tenders and Account Management teams day to day with tender and proposal copy, customer emails and announcements, and campaign and engagement data on their target accounts.
•  PR: draft and issue press releases, maintain the media list, and build relationships with trade media.
•  Events: support events such as open days, hub visits and trade shows, including invitations, registrations, supplier coordination and follow-up.
•  Content creation: write articles, case studies, newsletters and other content alongside the Digital Marketing & Content Lead, to the social and content calendar.
•  Project management: run the marketing tracker, prioritise design and content requests, brief and chase work across the team and suppliers, manage approvals, and keep deadlines on track.
•  Claims register: maintain the claims register so only approved facts, figures and claims are used, working with the function heads who own each claim.
•  Process and tools: document marketing processes, manage the marketing tech stack and automate repetitive work.
•  Compliance: make sure all data and email activity meets UK/EU GDPR, PECR and other applicable data-protection requirements.