Case Studies
Connecting SEO, PPC and Content to Drive Measurable Growth Across 10+ Medical Clinics
- 9 People ZOUMA Team
- 10+ Clinics Managed
- 35% Lower Cost Per Acquisition
- 80% Appointment Rate
Building a Stronger Brand Foundation for Scalable Growth
ZOUMA partnered with PMC to build a dedicated digital marketing capability supporting patient acquisition across 10+ private medical clinics. By bringing specialist expertise, localised strategies and centralised performance insights together, the engagement created a more consistent and scalable approach to digital growth.
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The Challenge
Managing digital marketing across 10 private medical clinics required a more connected approach to address different local markets while maintaining a consistent brand experience. The group needed stronger visibility across marketing performance and access to dedicated expertise to improve patient acquisition and support continued growth.
- Local Markets Different services and audiences across clinics required marketing strategies tailored to each local market.
- Brand Alignment Different approaches across locations made it harder to maintain consistent messaging and a unified patient experience.
- Performance Visibility Limited central reporting made it difficult to compare results and track marketing performance across clinics.
- Specialist Capacity The group needed dedicated SEO, PPC, content and analytics expertise without the cost of a full in-house team.
- Acquisition Uncoordinated digital activity limited opportunities to improve local visibility and attract more qualified patient enquiries.
Managing marketing across multiple clinics was a nightmare before ZOUMA. Now we have clarity, consistency, and measurable results across all our locations. They've become an essential part of our growth strategy.
– Private Medical Clinic
The Solution
ZOUMA established a dedicated digital marketing team in India, combining centralised expertise with location-specific strategies to create a more consistent and scalable marketing approach across the clinic group.
- Expert Team Built a dedicated team with specialist capabilities across SEO, PPC, content, analytics and brand strategy.
- Local Strategy Adapted marketing activities to each clinic's services, audience and local market to improve relevance and reach.
- Smart Campaigns Used performance data, testing and campaign insights to refine marketing activity and improve acquisition efficiency.
- Consistent Brand Created a unified approach to content and brand communication while allowing flexibility for individual clinic locations.
- Scalable Model Established a flexible delivery model that supported multiple clinics while creating capacity for continued business growth
The Outcome
ZOUMA’s dedicated digital marketing model created a more coordinated approach to patient acquisition across the clinic group. By combining specialist expertise with localised strategies and centralised performance tracking, the engagement improved marketing efficiency and supported more consistent growth across 10+ clinic locations.
The approach generated £2.7M in additional annual revenue, reduced cost per acquisition by 35%, and achieved an 80% appointment fill rate, creating a scalable marketing foundation for continued growth.
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