Careers
Head of E-Commerce
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Apply nowWe are looking for an experienced and commercially driven Head of E-Commerce to lead and scale our e-commerce business across B2B and B2C channels. The ideal candidate will have 10+ years of experience in e-commerce leadership, strong commercial acumen, and a proven track record of managing revenue, profitability, and P&L ownership.
The candidate should have experience working with international clients/markets, with strong exposure to the UK market. This role requires a strategic leader who can drive business growth while overseeing e-commerce operations, digital channels, customer experience, commercial performance, and cross-functional teams.
Key ResponsibilitiesE-Commerce Strategy & Business Growth
Develop and execute the overall e-commerce strategy across B2B and B2C channels.
Drive revenue growth, profitability, customer acquisition, retention, and market expansion.
Identify new business opportunities, markets, platforms, and revenue streams.
Build and execute short-term and long-term e-commerce growth plans aligned with business objectives.
Monitor industry trends, competitor activities, consumer behaviour, and emerging e-commerce technologies.
P&L & Commercial Management
Own and manage the e-commerce P&L, including revenue, gross margin, operating costs, and profitability.
Develop budgets, forecasts, business plans, and commercial targets.
Monitor key financial and business metrics and take corrective actions to improve profitability.
Drive pricing, promotions, commercial planning, and channel profitability.
Work closely with Finance and senior leadership on financial planning and business performance.
B2B & B2C Management
Manage and grow both B2B and B2C e-commerce business models.
Develop differentiated strategies for customer acquisition, conversion, retention, and account growth.
Build strong relationships with B2B customers, partners, distributors, marketplaces, and other business stakeholders.
Improve the end-to-end B2C customer journey, conversion, repeat purchases, and customer lifetime value.
International & UK Market
Manage e-commerce business and relationships involving international clients and markets.
Strong understanding of the UK e-commerce market, customer expectations, market dynamics, and commercial practices.
Work closely with international stakeholders and clients to understand requirements and deliver business objectives.
Identify opportunities to expand the business across international markets.
Marketplace & Digital Commerce
Oversee performance across relevant e-commerce platforms, marketplaces, websites, and digital sales channels.
Drive marketplace revenue, product visibility, conversion, pricing, promotions, and profitability.
Collaborate with Digital Marketing, SEO, Performance Marketing, Content, Technology, and Operations teams to maximize online sales.
Leverage data and analytics to improve conversion rates, customer acquisition costs, average order value, and overall channel performance.
Leadership & Team Management
Lead, mentor, and develop a high-performing e-commerce team.
Define KPIs, targets, performance metrics, and accountability across the function.
Build a strong culture of ownership, innovation, and commercial performance.
Collaborate with Sales, Marketing, Finance, Technology, Supply Chain, Operations, and Customer Experience teams.
Present business performance, insights, forecasts, and strategic recommendations to senior management.
Revenue and GMV growth
Gross margin and profitability
P&L performance
Customer acquisition and retention
Conversion rate
Average Order Value (AOV)
Customer Lifetime Value (CLV)
CAC and ROAS
Marketplace performance
B2B account growth
B2C sales growth
International/UK market growth
Customer experience and repeat purchase rate
10+ years of overall experience in E-Commerce, with significant experience in a leadership/management role.
Proven experience managing e-commerce business functions with P&L ownership.
Strong experience across both B2B and B2C e-commerce.
Prior experience working with international clients, markets, or businesses is essential.
UK market exposure is highly preferred.
Strong understanding of e-commerce business models, digital sales channels, marketplaces, and customer lifecycle management.
Demonstrated experience in driving revenue growth and improving profitability.
Strong commercial, analytical, and strategic thinking abilities.
Experience managing and leading cross-functional teams.
Excellent stakeholder management and communication skills.
Ability to work with senior leadership and international clients/stakeholders.
Strong understanding of e-commerce analytics, KPIs, forecasting, budgeting, and business planning.
Candidates from the following backgrounds would be preferred:
E-Commerce
D2C
Retail
Consumer Brands
Digital Commerce
Marketplace Businesses
E-Commerce Technology / Solutions
International E-Commerce
Digital/Performance Marketing Agencies with strong e-commerce exposure
Ideal Candidate
The ideal candidate would be a 10+ years experienced e-commerce leader who has progressed into a Head/Director/Senior Manager-level role, has owned P&L and business targets, managed B2B + B2C operations, and has experience dealing with international clients, particularly the UK market.