Marketing Executive

• Desirable experience
• Google Search Console, Google Ads, WordPress or another CMS, and practical SEO tools.
• Basic graphic design using Canva or Adobe Creative Suite.
• Familiarity with Google Tag Manager, Looker Studio, spreadsheet reporting and CRM-based lead reporting.
• B2B, logistics, freight, transport, professional-services or UK-market marketing experience.
• A degree in marketing, business, communications or a related field, or equivalent practical experience; relevant SEO or GA4 certifications are useful

Key responsibilities

• SEO and organic growth
• Develop and run an ongoing SEO strategy aligned with priority services, target customers and lead generation.
• Research keywords, search intent and competitors to identify realistic ranking, traffic and enquiry opportunities.
• Optimise website content, landing pages, page titles, metadata, headings and internal links.
• Identify technical SEO issues affecting crawling, indexing and user experience; coordinate fixes with suppliers and developers, then verify the results.
• Monitor rankings, organic traffic and conversions, and develop useful content ideas that support SEO and lead generation.
• Google Analytics 4 and reporting
• Manage and monitor GA4 to track website traffic, acquisition channels, user behaviour, engagement, conversions and leads.
• Build clear reports and dashboards on marketing performance; explain trends and turn findings into practical recommendations.
• Ensure analytics and conversion tracking are set up correctly. Document the measurement plan, event definitions, campaign naming and UTM conventions.
• Work with developers or tagging specialists to configure and test relevant events and GA4 key events, including completed quote or enquiry submissions. Use recommended events such as generate_lead where appropriate.
• Track phone and email clicks separately from completed enquiries and qualified leads; validate actual lead outcomes with sales or CRM records where available.
• Check for duplicate events, missing tags and reporting discrepancies. Explain attribution and data limitations when presenting results.
• Use GA4 reports and explorations to understand landing-page performance and enquiry journeys, then recommend measurable improvements.
• Wider marketing and creative support
• Support campaigns from planning through reporting across email, social media, content and website updates.
• Create or help produce social graphics, presentations and marketing materials that follow the approved brand direction.
• Work with external agencies, suppliers and partners; provide clear briefs, coordinate delivery and review the work.
• Manage priorities independently, keep stakeholders informed and take ownership of projects through completion.