Case Studies
Building Lemmorte from the Ground Up into a Scalable Skincare Brand
- 57 People ZOUMA Team
- 2 Weeks Time to operationalise
- ₹1 Cr Revenue Achieved
- 3 months Time to ₹1 Cr
Building Lemmorte for Scalable Growth
ZOUMA helped Lemmorte build its brand and growth ecosystem from the ground up, bringing strategy, creative, marketing, e-commerce, customer experience and operations together under one connected approach. From establishing the brand foundation and driving customer acquisition to supporting fulfillment and retention, the engagement created the capabilities needed to launch, grow and scale the business.
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The Challenge
Lemmorte was being built from the ground up, requiring the brand, customer journey, and operational capabilities to be established together. The business needed a connected foundation that could support launch, growth and increasing customer activity.
- Starting Point Lemmorte had no established brand, customer base, or operating foundation, so it needed to build its identity and market presence from the ground up.
- Connected Growth The business needed connected capabilities across acquisition, conversion, customer experience and retention rather than separate marketing activities.
- Launch Readiness Multiple functions needed to become operational quickly to support the launch while creating the capacity required for early-stage business growth.
- Customer Journey Lemmorte needed to connect customer acquisition with experience, retention and repeat purchases across the complete customer journey.
- Operational Scale Dedicated capabilities were needed across e-commerce, logistics, marketing, creative and warehouse operations to support increasing activity.
ZOUMA helped us build Lemmorte from the ground up by bringing creative, marketing, e-commerce and customer operations together. Their dedicated team understood our goals, moved quickly and provided the expertise needed to support our growth as the brand scaled.
– Creative Director
The Solution
ZOUMA took a holistic approach to building Lemmorte as a complete customer and growth ecosystem, connecting strategy, marketing, customer engagement and operations into one integrated growth cycle.
- Strategy Connected campaign planning with Lemmorte's business and customer objectives to create a structured approach to growth.
- Marketing Developed creative content and optimised performance campaigns to strengthen brand communication and support customer acquisition.
- E-commerce Supported Shopify-based e-commerce operations alongside customer activities such as upselling, abandoned-cart and reselling.
- Fulfilment Connected order management, logistics and warehouse operations through Uniware and OMS to support a smoother fulfilment process.
- Operations Integrated strategy, creative, performance, CRM and operations into a connected model, enabling activities to work as a unified growth cycle.
The Outcome
Lemmorte moved from launch to ₹1 Cr in revenue within three months, building strong early momentum through a connected approach to brand building, customer acquisition, and fulfillment. As the business grew, the operating model supported increasing customer and order volumes, with the brand reaching more than 500 orders in a single day.
Supported by a 57-person ZOUMA team across multiple functions, Lemmorte gained dedicated expertise across the customer and growth journey, creating the operational capacity needed to support its continued expansion.
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